Tag: sharma

Asha Sharma, the new boss of Xbox, has reportedly warned staff that “hard choices” are ahead as Microsoft works to rebuild its gaming brand in the eyes of core fans while growing revenue.

One of the first decisions that Xbox CEO Asha Sharma made after becoming the new boss earlier this year was to cut the price of Xbox Game Pass significantly. In a memo to staff recently, Sharma explained the thinking behind the price cut and talked about the impact it’s making so far, saying it’s helping […]

No Man’s Sky developer Hello Games has announced The Swarm update, which adds a “mysterious Death Star like construct” to the sci-fi adventure.

New Xbox boss Asha Sharma has acknowledged the ongoing financial struggles of Microsoft’s gaming business, amid a shakeup and repositioning of the brand around its core fans.

Xbox CEO Asha Sharma has further discussed her thought process as it relates to exclusive games, saying in a new interview that she plans to be thoughtful in whatever decision she comes to. Speaking to Game File, Sharma said she wants to make „the right decision, not the fastest decision“ because such a decision has […]

The new top boss at Xbox, Asha Sharma, continues to shake things up at the gaming giant. During a town hall meeting with staff today, she informed workers that the „Microsoft Gaming“ moniker is going away. In the future, Microsoft will return to calling its gaming division „Xbox.“ Sharma also laid out her vision for […]

„Zu teuer für Spieler“ – so lautet der Befund von Microsoft Gaming-CEO Asha Sharma mit Blick auf die Preisstruktur des Game Pass. 26,99 € statt zuvor 17,99 € kostet der Xbox Game Pass Ultimate pro Monat. Dass mit dieser drastischen Preiserhöhung im Herbst 2025 der Bogen überspannt wurde, ist nun offenkundig auch im Microsoft-Management eingesickert. […]