Tag: said

At Summer Game Fest today, Xbox’s new chief strategy officer Matthew Ball spoke about some of the company’s big moves recently, including its strategy on exclusives and what’s next for the company in the hardware space with Project Helix. He made these comments at The Game Business Live. „Reliable pipeline“ of exclusives On the subject […]

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The new James Bond game, 007 First Light, has passed 3 million sales, according to IO Interactive CEO Hakan Abrak, who also pushed back against the claim that the game cost $200 million to develop. He told IGN that it’s true that First Light is „by far“ the most expensive entertainment product to ever come […]

Former BioWare veteran Mark Darrah has weighed in with his thoughts on what the AAA video game business can do to make more money and become more sustainable: sell product placement. In a video on his YouTube channel, Darrah said the fascination with live-service games and „over-reliance on microtransactions“ is stopping other genres from flourishing. […]

Xbox CEO Asha Sharma has said it was a „miss“ for Microsoft to re-commit to showing the logos of its competitors during Xbox broadcasts, going on to say the company is now looking at how to „adjust“ this for future events. „Seeing the feedback on logos. It was a miss, and I own it. We […]

The Witcher 3’s upcoming expansion, Songs of the Past, was originally targeted to release this year, but developer CD Projekt Red pushed it to 2027. During an earnings call, CD Projekt’s joint-CEO Michal Nowakowski said there was a „moment“ when the Polish studio envisioned releasing Songs of the Past in 2026, but it was decided […]

One of the first decisions that Xbox CEO Asha Sharma made after becoming the new boss earlier this year was to cut the price of Xbox Game Pass significantly. In a memo to staff recently, Sharma explained the thinking behind the price cut and talked about the impact it’s making so far, saying it’s helping […]