Tag: said

gaming

Ubisoft Co-Founder Dies In Plane Crash

Ubisoft co-founder Claude Guillemot died in plane crash on June 19 in an accident that also left another person dead. Guillemot was 69. Ubisoft said in a statement (via The New York Times) that it was „deeply saddened to learn of the death of Claude Guillemot, co-founder of the group and chairman of Guillemot Corp., […]

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gaming

Palworld Dev On AI: “Gamers Don’t Want It”

John Buckley, the outspoken communications lead for Palworld developer Pocketpair, has commented on the hot-button issue of AI in gaming. Speaking to GamesRadar, Buckley said, „Gamers don’t want it. And if the gamers don’t want it, I guess that’s it, right? Not much of a conversation to be had.“ Using AI technologies for game development […]

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gaming

New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming

Xbox chief strategy officer Matthew Ball believes one way to help revitalize gaming is through something most people do not care for: in-game ads. Speaking to The Game Business, Ball said there exists a „two-sided problem“ in the modern gaming space. Development costs for many games are now „way too high,“ and consumers do not […]

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gaming

Is Xbox Fixable?

At Summer Game Fest today, Xbox’s new chief strategy officer Matthew Ball spoke about some of the company’s big moves recently, including its strategy on exclusives and what’s next for the company in the hardware space with Project Helix. He made these comments at The Game Business Live. „Reliable pipeline“ of exclusives On the subject […]

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