Tag: execute

gaming

New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming

Xbox chief strategy officer Matthew Ball believes one way to help revitalize gaming is through something most people do not care for: in-game ads. Speaking to The Game Business, Ball said there exists a „two-sided problem“ in the modern gaming space. Development costs for many games are now „way too high,“ and consumers do not […]

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gaming

An Unexpected Lego Game Could Be Coming Very Soon

The summer wave of video game announcements is nearly upon us, with a PlayStation State of Play, Summer Game Fest Live, and an Xbox Showcase already scheduled within a six-day span of one another. A few hints as to what may show up during reveal season are starting to surface, including one that will have […]

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