EA Announces New Plan To Launch Ads “Directly Into Gameplay” After Working On In-Game Ads For Decades Already
In an announcement that is sure to unsettle players but please investors, Electronic Arts has announced a new program to bring in-game ads to its games in ways that EA claims won’t „disrupt“ the player experience. EA Advertising, as it’s called, is a new platform that EA says advertisers can use to reach EA’s network […]